Many people by now will have heard something about the success story of 20-year-old Boyan Slat founder of The Ocean Cleanup. He has received a great deal of media attention over the past year, both at home and abroad. What does his ambition to clean the oceans have to do with Accezz? Well, quite a lot!
Boyan has set a great example of bridging what can often be a chasm between idealistic plans and their implementation. We know better than anyone how difficult that is. The best plans and projects within organisations often fail because of a lack of clout and the inability to convert idealism into implementation. It is a ‘craft’.
After performing an extensive feasibility study, Boyan and his team demonstrated that the method he developed to clean the oceans of plastics by using natural currents and solar power really works. An initial crowd-funding campaign was set up to finance the feasibility study. The success of the study enabled Boyan to raise over €2 million with a second crowd-funding campaign to build an initial prototype of the new technology and bring it into operation.
Boyan has brought word and deed together in a remarkable way. He demonstrated a lot of courage and determination to endure initial criticisms of his method. He did not react immediately but postponed his responses until the conclusion of the feasibility study. This not only concerned scientific criticism but also involved invitations to appear on talk shows and respond to questions from the press. It was only at the very end of the initial study that he fully stepped into the spotlight.
Kudos to Boyan. He has succeeded wonderfully well in combining idealism and technique with clout and entrepreneurship. Would you like to support Boyan as well? Visit www.oceancleanup.com